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ECORE International Introduces itstru technology

ECORE International, established industry leader in recycled rubber surfacing solutions, expands its capabilities with the introduction of fusion bonded itstru Technology. A patent-pending, revolutionary innovation poised to transform the flooring industry, itstru Technology enables ECORE's proven recycled rubber product to be bonded with a diverse variety of textile wear layers. Unlike any process introduced in the flooring industry to date, the itstru technology combines two diverse surfacing systems to create one durable and environmentally sustainable product with a backing composed of a record-setting 97% post-consumer content. Read More

ECORE International Introduces itstru Technology

ECORE International, established industry leader in recycled rubber surfacing solutions, expands its capabilities with the introduction of fusion bonded itstru Technology. A patent-pending, revolutionary innovation poised to transform the flooring industry, itstru Technology enables ECORE's proven recycled rubber product to be bonded with a diverse variety of textile wear layers. Unlike any process introduced in the flooring industry to date, the itstru technology combines two diverse surfacing systems to create one durable and environmentally sustainable product with a backing composed of a record-setting 97% post-consumer content. While ECORE is positioning itstru Technology to become an ingredient brand available to multiple manufacturers, it will be initially introduced through the Contender line of fitness products from ECORE's Everlast sports surfacing brand. "We are currently developing our own products with itstru Technology," states ECORE President and CEO, Art Dodge, "But in the near future we intend to make the technology available to interested industry partners. The strategic projection and product possibilities are limitless."

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